Women's cardiovascular disease portrayals were explored on Facebook by the US non-profit organization Women's Heart Alliance and public users in February 2017. Portrayals were explored using critical discourse analysis which also identified subject positions. Women's cardiovascular disease was constructed within two central discourses: achieving health equity and healthism, with the following subject positions: altruistic fighters, health activists, and compliant patients and consumers. These findings affirmed and resisted problematic forms of cardiovascular disease risk reduction. Recommendations are made using discursive resources and subject positions within social media forms as concrete entry points of resistance and change to raise women's cardiovascular disease awareness.
Keywords: coronary heart disease; health promotion; qualitative methods; social media; women’s health.