The observation of discrete lines in the white spectrum at the initial stage of filamentation of powerful femtosecond laser pulses, propagating in silica glasses, as well as the filamentation without plasma channels observed in the experiments in air, pushed us to look for other nonlinear mechanisms for describing these effects. In this paper, we present a new parametric conversion mechanism for asymmetric spectrum broadening of femtosecond laser pulses towards higher frequencies in isotropic media. This mechanism includes cascade generation with THz spectral shift for solids and GHz shift for gases. The process works simultaneously with the four-photon parametric wave mixing. The theoretical model proposed agrees well with the experimental data.