Purpose: This study is the 3rd piece of formative research utilizing the theory of planned behavior to inform the development of a behavior change intervention. Focus groups were used to identify reasons for and solutions to previously identified key beliefs in addition to potentially effective behavior change techniques.
Method: A purposive sample of 22 first-year undergraduate students (n = 8 men; Mage = 19.8 years, SD = 1.3 years) attending a university in the North of England was used. Focus groups were audio-recorded; recordings were transcribed verbatim, analyzed thematically, and coded for recurrent themes.
Results: The data revealed 14 reasons regarding enjoyment, 11 reasons for friends' approval, 11 reasons for friends' own participation, 14 reasons for the approval of family members, and 10 solutions to time constraints. Twelve distinct techniques were suggested to attend to these reasons and solutions.
Conclusion: This qualitative research will be used to inform the development of a theory-based intervention to increase students' participation in university recreational sports.
Keywords: Behavior change methods; intervention development; recreational sport; theory of planned behavior.