Food products are the objects of the consumer's market, and human's health and life are directly depended on these product's quality and safety. In this regard, the government is paying close attention to entrepreneurial activity aimed at the production and turnover of food products, including their realization to the final consumer. In the absence of proper state control, designed to ensure, first of all, the quality and safety of food products, the consequences may be more than the negative. A significant risk to public health can represent some of the falsification of food products. Typically, these are species of assortment counterfeiting, which may lead to the use of hazardous raw substitutes. In general, the falsification is divided into: assortment, qualitative, quantitative, informational, cost and complex. Herewith it should be noted that falsification in reality is consumer frand and it's necessary to fight against it on the State and social levels. Accordingly the ideology of the measures aimed at prevention and punishability of food products falsification has been proposed.