Intake of berries was assessed relative to other fruit and fruit juices and total fruit intake in the U.S. population age 2 years and older using the National Health and Nutrition Examination Survey, 2007-2012. Average daily intake of total fruit was about 1 cup, and berries comprised approximately 10% of total fruit consumption. Only 18% of the population met the recommendation of at least 2 cups of fruit per day. Children ages 2 to 5 years consumed the most total fruit of which about half was juice and 4% of which was berries. Among adults, the highest berry consumption was by those who were 65 years and older, non-Hispanic White, and had the highest education and income levels. Use of the Nutrition Facts panel and ingredient labeling was associated with greater total fruit and berry intake. Those who were aware of an amount of fruit that is associated with good health and of dietary guidance in general and those who had fruit available in the home consumed about twice as much berries as others. Fruit intake remains below recommendations in the U.S.; berry intake is particularly low. Behavioral indicators provided insight on how fruit and berry consumption might be increased.