Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Front Psychol
.
2017 Dec 19:8:2224.
doi: 10.3389/fpsyg.2017.02224.
eCollection 2017.
Authors
María P Martínez-Ruiz
1
,
Mónica Gómez-Suárez
2
,
Ana I Jiménez-Zarco
3
,
Alicia Izquierdo-Yusta
4
Affiliations
1
Comercializacion e Investigación de Mercados, University of Castilla-La Mancha, Albacete, Spain.
2
Comercializacion e Investigación de Mercados, Autonoma University of Madrid, Madrid, Spain.
3
Economic and Business Studies, Open University of Catalunya, Barcelona, Spain.
4
Comercializcion e Invetigacion de Mercados, University of Burgos, Burgos, Spain.
PMID:
29312072
PMCID:
PMC5742239
DOI:
10.3389/fpsyg.2017.02224
No abstract available
Keywords:
consumer behavior; consumer emotional journey; market; marketing 3.0; marketing 4.0.
Publication types
Editorial