The follow-up to Jenner's experiment, routine vaccination, has reduced more disease and saved more vertebrate lives than any other iatrogenic procedure by orders of magnitude. The unassailability of that potentially provocative cliché has been ciphered in human medicine, even if it is more difficult in our profession. Most public relations headaches concerning vaccines are a failure to communicate, often resulting in overly great expectations. Even in the throes of a tight appointment schedule remembering and synopsizing (for clients), some details of the dismal science can make practice great again.
Keywords: Adverse reactions; Immunology; Memory; Vaccines.
Copyright © 2017 Elsevier Inc. All rights reserved.