This paper is concerned with the guaranteed cost control problem for a class of Markov jump discrete-time neural networks (NNs) with event-triggered mechanism, asynchronous jumping, and fading channels. The Markov jump NNs are introduced to be close to reality, where the modes of the NNs and guaranteed cost controller are determined by two mutually independent Markov chains. The asynchronous phenomenon is considered, which increases the difficulty of designing required mode-dependent controller. The event-triggered mechanism is designed by comparing the relative measurement error with the last triggered state at the process of data transmission, which is used to eliminate dispensable transmission and reduce the networked energy consumption. In addition, the signal fading is considered for the effect of signal reflection and shadow in wireless networks, which is modeled by the novel Rice fading models. Some novel sufficient conditions are obtained to guarantee that the closed-loop system reaches a specified cost value under the designed jumping state feedback control law in terms of linear matrix inequalities. Finally, some simulation results are provided to illustrate the effectiveness of the proposed method.