People's preferences for where they acquire dogs and the characteristics they focus on may provide insight into their perceptions of socially responsible pet ownership, as acquiring a dog is the first step in dog ownership. An online survey of 1523 U.S. residents was used to aid understanding of public perceptions of dog acquisition. Likert-scale questions allowed respondents to assign a level of agreement, within the given scale, to ten statements related to dog acquisition. A significantly higher percentage of women (39.6%) than men (31.7%) agreed that the only responsible way to acquire a dog is through a shelter/rescue. More women (71.3%) than men (66.4%), as well as those with a higher household income (71%), identified source as important. Best-worst methodology was used to elicit perceptions regarding the most/least ethical ways to acquire a dog. Three subgroups were identified, one of which had an overwhelmingly large preference share (96%) for adoption. The second group had more evenly distributed preference shares amongst the various dog acquisition methods, while the third indicated a preference for "homeless" pets. Additional investigation of the values/beliefs underlying the preferences of these groups is necessary to design appropriately tailored companion animal-focused communication strategies for these different groups.
Keywords: best-worst, preferences; dog acquisition; public perception.