This paper aims at developing an experimental method to characterize the vibroacoustic response of a panel to a diffuse acoustic field (DAF) excitation with a different laboratory setup than those used in standards (i.e., coupled rooms). The proposed methodology is based on a theoretical model of the DAF and on the measurement of the panel's sensitivity functions, which characterize its vibroacoustic response to wall plane waves. These functions can be estimated experimentally using variations of the reciprocity principle, which are described in the present paper. These principles can either be applied for characterizing the structural response by exciting the panel with a normal force at the point of interest or for characterizing the acoustic response (radiated pressure, acoustic intensity) by exciting the panel with a monopole and a dipole source. For both applications, the validity of the proposed approach is numerically and experimentally verified on a test case composed of a baffled simply supported plate. An implementation for estimating the sound transmission loss of the plate is finally proposed. The results are discussed and compared with measurements performed in a coupled anechoic-reverberant room facility following standards.