More than half of land in the U.S. is privately owned and covers most of known endangered species habitat. An understanding of private landowners' attitudes towards conservation may help to bridge the science-practice gap in regards to conservation initiatives. Aquatic biodiversity is particularly imperiled; in the United States headwaters and isolated wetlands receive little protection through regulations, becoming a focus of conservation planning. In an effort to assess how landowners view such efforts, a 27-question mixed methods survey was mailed to 409 landowners in the Blue Ridge and Piedmont ecoregions of South Carolina with wetland areas and where land was owned by a family or individual, not a corporation. We received 70 completed surveys and analyzed the results using an encapsulated mixed methods approach that analyzed both scaled and qualitative questions. The combined results gave a more contextual understanding of conservation on private lands in the study area. In this article we present a history of private land conservation and surveying landowners in understanding conservation potential. This demonstrates a need for a more comprehensive method needed in conservation planning. We then show our use of an integrated methodology, using quantitative and qualitative questions, to measure landowners' interest in conserving land. Through classification and spatial analysis, our study demonstrated that aquatic areas and wildlife are valued by and show influence on landowners' decisions. We also found that distance from protected area has a positive correlation to the willingness to protect aquatic areas. Landowners showed concern for threats of pollution from runoff and siltation. Disinterest in conservation seemed prevalent throughout many of the respondents' answers. These results suggest a relation to geographic distance and that the attitudes are more related near each other and specific places in the landscape. We conclude that any successful implementation of aquatic conservation initiatives must include focused outreach and communicating the benefits for society and landowners for building capacity for landscape-scale cooperation.
Keywords: Environmental science; Geography; Hydrology.