A detailed understanding of the electronic structure of semiconducting polymers and their building blocks is essential to develop efficient materials for organic electronics. (Time-resolved) electron paramagnetic resonance (EPR) is particularly suited to address these questions, allowing one to directly detect paramagnetic states and to reveal their spin-multiplicity, besides its clearly superior resolution compared to optical methods. We present here evidence for a direct S0→T optical excitation of distinct triplet states in the repeat unit of a conjugated polymer used in organic photovoltaics. These states differ in their electronic structure from those populated via intersystem crossing from excited singlet states. This is an additional and so far unconsidered route to triplet states with potentially high impact on efficiency of organic electronic devices.