Video-Based Grocery Shopping Intervention Effect on Purchasing Behaviors Among Latina Shoppers

Am J Public Health. 2017 May;107(5):800-806. doi: 10.2105/AJPH.2017.303725. Epub 2017 Mar 21.

Abstract

Objectives: To compare changes in food-purchasing knowledge, self-efficacy, and behavior after viewing nutrition education videos among Los Angeles, California Latinas responsible for household grocery shopping.

Methods: From February to May 2015, a convenience sample of 113 Latinas watched 1 video (El Carrito Saludable) featuring MyPlate guidelines applied to grocery shopping (1-video intervention) and another convenience sample of 105 Latinas watched 2 videos (El Carrito Saludable and Ser Consciente), the latter featuring mindfulness to support attention and overcome distractions while grocery shopping (2-video intervention). We administered questionnaires before and after intervention. A preselected sample in each intervention condition (n = 72) completed questionnaires at 2-months after intervention and provided grocery receipts (before and 2-months after intervention).

Results: Knowledge improved in both intervention groups (P < .001). The 2-video group improved more in self-efficacy and use of a shopping list (both P < .05) and purchased more healthy foods (d = 0.60; P < .05) at 2 months than did the 1-video group.

Conclusions: Culturally tailored videos that model food-purchasing behavior and mindfulness show promise for improving the quality of foods that Latinas bring into the home.

Publication types

  • Comparative Study

MeSH terms

  • Adolescent
  • Adult
  • California
  • Commerce / statistics & numerical data*
  • Female
  • Food Preferences / psychology*
  • Health Education / methods*
  • Hispanic or Latino / psychology*
  • Humans
  • Middle Aged
  • Mindfulness
  • Self Efficacy
  • Surveys and Questionnaires
  • Video Recording*