The Montgomery County United Way and Sam Houston State University explored existing public health and community-based issues and associated assets and gaps within Montgomery County, Texas, through the integration of quantitative geospatial data, demographic information, and the application of geographical information systems. The intent of the initial results was to use maps to visually compare the magnitude of significant emerging health issues in Montgomery County with other counties across Texas in an effort to better educate and increase the awareness of the general public within Montgomery County. The second objective was to present an example of the visual effect and impact of the overall spatial analysis and mapping process with a focus on a specific community issue that could likely be addressed and potentially solved in a relatively short amount of time. This second and more spatially detailed aspect of the evaluation resulted in the creation of an asset map that presented high concentrations or densities of payday loan services in Montgomery County. Recognizing the potential risks of payday loans, Montgomery County United Way presented the asset maps to the effected community leaders. Upon review, leaders discovered there were dense clusters of payday loan sites in areas with high rates of poverty. Prior to the creation of this aggregated payday loan business location map, an individual in a community typically only saw one, or two at the most, payday loan business during a daily commute. Within a very short period and through a grassroots effort to improve community well-being, there were significant formal and positive changes made by the community.
Keywords: communities; geographical information systems; grass roots.