The present research, drawing on the Intergroup Helping as Power Relations Model (Nadler, 2002), investigated the ways in which different forms of helping behavior can strategically affect responses to women and men who display socially valued or devalued characteristics. Participants read scenarios about concrete problems faced by a woman or man in need, who displayed positive (i.e., prosocial) or negative (i.e., antisocial) characteristics, and indicated the extent to which they would be willing to support small tax increases if that money were used to help address the target's issues. The predicted Target Gender × Target History × Type of Support interaction, controlling for political orientation, was obtained, F(1, 149) = 6.49, p = .012, η p 2 = .04. Participants tended to give less autonomy-oriented (i.e., empowering) help to a man displaying antisocial (vs. prosocial) characteristics, F(1, 36) = 3.39, p = .074, η p 2 = .09.; they also tended to off more dependency-oriented (i.e., disempowering) help to a woman women exhibiting prosocial (vs. antisocial) qualities, F(1, 38) = 3.42, p = .072, η p 2 = .08. The role of seemingly positive forms of social behavior as a mechanism for social control and the relation of helping to processes of group-hierarchy and system-justifying processes are considered.
Keywords: gender roles; intergroup helping; power relations; prosocial behavior.