Up to now, GdNbO4 has always been regarded as an essentially inert material in the visible region with excitation of UV light and electron beams. Nevertheless, here we demonstrate a new recreating blue emission of GdNbO4 nanocrystalline phosphors with a quantum efficiency of 41.6% and host sensitized luminescence in GdNbO4:Ln3+ (Ln3+ = Eu3+/Tb3+/Tm3+) nanocrystalline phosphors with abundant color in response to UV light and electron beams. The GdNbO4 and GdNbO4:Ln3+ (Ln3+ = Eu3+/Tb3+/Tm3+) nanocrystalline phosphors were synthesized by a Pechini-type sol-gel process. With excitation of UV light and low-voltage electron beams, the obtained GdNbO4 nanocrystalline phosphor presents a strong blue luminescence from 280 to 650 nm centered around 440 nm, and the GdNbO4:Ln3+ nanocrystalline phosphors show both host emission and respective emission lines derived from the characterize f-f transitions of the doping Eu3+, Tb3+, and Tm3+ ions. The luminescence color of GdNbO4:Ln3+ nanocrystalline phosphors can be tuned from blue to green, red, blue-green, orange, pinkish, white, etc. by varying the doping species, concentration, and relative ratio of the codoping rare earth ions in GdNbO4 host lattice. A single-phase white-light-emission has been realized in Eu3+/Tb3+/Tm3+ triply doped GdNbO4 nanocrystalline phosphors. The luminescence properties and mechanisms of GdNbO4 and GdNbO4:Ln3+ (Ln3+ = Eu3+/Tb3+/Tm3+) are updated.