In a Surface Plasmon Resonance (SPR) experiment two key parameters are classically recorded: the time and the angle of SPR reflectivity. This paper brings into focus a third key parameter: SPR reflectivity. The SPR reflectivity is proved to be related to surface roughness changes. Practical investigations on (i) gold anodizing and (ii) polypyrrole film growth in presence of oxalic acid is detailed under potentiostatic conditions. These experimental results reveal the potential of using the SPR technique to investigate real-time changes both on the gold surface, but also in the gold film itself. This extends the versatility of the technique in particular as sensitive in-situ diagnostic tool.