This paper reports a luminescence mechanism in Eu-doped BaAl2O4 excited with monochromatic X-rays (also known as X-ray excited optical luminescence - XEOL) from synchrotron radiation. The material was prepared via a proteic sol-gel methodology. The X-ray absorption near edge structures (XANES) at the Ba LIII- and Eu LIII-edges exhibit typical absorption spectra. XEOL spectra recorded in energy ranges, either around the Ba LIII- or Eu LIII-edges, showed important differences concerning the intensity of the Eu(2+) or Eu(3+) emission bands. Nevertheless, the total area under the XEOL spectra increases as the energy of the X-ray photons increases in both ranges (Ba LIII- and Eu LIII-edges).