Extreme events such as rogue waves are often associated with the merging of coherent structures. We report on experimental results in the physics of extreme events emerging in a liquid-crystal light valve subjected to optical feedback, and we establish the relation of this phenomenon with the appearance of spatiotemporal chaos. This system, under particular conditions, exhibits stationary roll patterns that can be destabilized into quasi-periodic and chaotic textures when control parameters are properly modified. We have identified the parameter regions where extreme fluctuations of the amplitude can emerge and established their origin through its direct relation with the experimental largest Lyapunov exponents, the proportion of extreme events, and the normed kurtosis.