In a composite film of Cd x Se y Zn1-x S1-y gradient core-shell quantum dots (QDs) and gold nanorods (NRs), the optical properties of the QDs are drastically affected by the plasmonic nanoparticles. We provide a careful study of the two-step formation of the film and its morphology. Subsequently we focus on QD luminescence photoactivation-a process induced by photochemical changes on the QD surface. We observe that even a sparse coverage of AuNRs can completely inhibit the photoactivation of the QDs' emission in the film. We demonstrate that the inhibition can be accounted for by a rapid energy transfer between QDs and AuNRs. Finally, we propose that the behavior of emission photoactivation can be used as a signature to distinguish between energy and electron transfer in the QD-based materials.