The adsorption behavior of natural zeolite was studied in order to determine the adsorption capacity and mass-transfer process of cationic red X-GRL (C(18)H(21)BrN(6)) onto the adsorbent. The adsorption tests to determine both the uptake capacity and the mass-transfer process at equilibrium were performed under batch conditions, which showed rapid uptake in general for the initial 5 min, corresponding to 92% total removal. The equilibrium adsorption capacity value (q(e,cal)) in pseudo-second-order kinetics was 13.51 mg/g at 293 K and the whole adsorption process was governed by physical adsorption with an endothermic, endothermic spontaneous nature. Adsorption tests indicated that the zeolite has great potential as an alternative low-cost material in the treatment of X-GRL drainage. However, the mass-transfer process to determine the rate-controlling steps showed that both film diffusion and pore diffusion were important in controlling the adsorption rate. The adsorption process was governed by film diffusion while pore diffusion was poor because the X-GRL molecules could not penetrate into the zeolite easily. The X-GRL molecules were only adsorbed on the external surface of the zeolite. Hence, to improve the adsorption capacity of natural zeolite further, modification to expand its micropores is necessary.