It is a challenge for any optical method to measure objects with a large range of reflectivity variation across the surface. Image saturation results in incorrect intensities in captured fringe pattern images, leading to phase and measurement errors. This paper presents a new adaptive digital fringe projection technique which avoids image saturation and has a high signal to noise ratio (SNR) in the three-dimensional (3-D) shape measurement of objects that has a large range of reflectivity variation across the surface. Compared to previous high dynamic range 3-D scan methods using many exposures and fringe pattern projections, which consumes a lot of time, the proposed technique uses only two preliminary steps of fringe pattern projection and image capture to generate the adapted fringe patterns, by adaptively adjusting the pixel-wise intensity of the projected fringe patterns based on the saturated pixels in the captured images of the surface being measured. For the bright regions due to high surface reflectivity and high illumination by the ambient light and surfaces interreflections, the projected intensity is reduced just to be low enough to avoid image saturation. Simultaneously, the maximum intensity of 255 is used for those dark regions with low surface reflectivity to maintain high SNR. Our experiments demonstrate that the proposed technique can achieve higher 3-D measurement accuracy across a surface with a large range of reflectivity variation.