Effect of Direct Marketing for Uterine Artery Embolization on Rates of Leiomyomas, Incidental Findings, and Management After Pelvic MRI

J Am Coll Radiol. 2016 Jul;13(7):775-9. doi: 10.1016/j.jacr.2016.02.010. Epub 2016 Apr 2.

Abstract

Purpose: The aim of this study was to determine whether a self-referred population screened by an interventional radiology (IR) clinic and a non-IR, physician-referred population differed with regard to suitability for uterine artery embolization (UAE) for symptomatic leiomyomas on the basis of preprocedure MRI.

Methods: This was an institutional review board-approved, HIPAA-compliant retrospective study of 301 women evaluated in an IR clinic for possible UAE from January 2009 to September 2012. Subjects were retrospectively divided into two groups: self-referred via direct marketing (group A, n = 203; mean age, 41.8 years; range, 22-58 years) and physician referred (group B, n = 98; mean age, 42.9 years; range, 30-65 years).

Results: There was no significant difference between groups in presenting symptoms (multiple symptoms, bleeding, bulk-related symptoms, pain). After initial screening, 73.4% of group A (149 of 203) and 79.6% of group B (78 of 98) underwent MRI (P = .242). On the basis of MRI findings, 91.3% of group A (136 of 149) and 94.9% of group B (74 of 78) had uterine leiomyomas (P = .328). Adenomyosis without leiomyoma was present in 4.0% of group A (6 of 149) and 3.8% of group B (3 of 78) (P = .947). Incidental findings requiring further clinical or imaging evaluation were found in 20.8% of group A (31 of 149) and 24.4% of group B (19 of 78) (P = .539). After MRI, 41.6% of group A (62 of 149) and 48.7% of group B (38 of 78) proceeded to UAE (P = .306).

Conclusions: After initial screening, similar proportions of self-referred and physician-referred patients were candidates for UAE. The rates of confirmed leiomyomas and incidental findings on MRI were similar between groups.

Keywords: Leiomyoma; MRI; fibroid embolization; marketing; uterine artery embolization.

MeSH terms

  • Adult
  • Female
  • Humans
  • Incidental Findings
  • Leiomyoma / diagnostic imaging
  • Leiomyoma / epidemiology*
  • Leiomyoma / therapy*
  • Magnetic Resonance Imaging, Interventional / statistics & numerical data*
  • Marketing of Health Services / statistics & numerical data
  • Middle Aged
  • North Carolina / epidemiology
  • Pelvis / diagnostic imaging
  • Pelvis / pathology
  • Physician Self-Referral / statistics & numerical data*
  • Prevalence
  • Retrospective Studies
  • Treatment Outcome
  • United States
  • Uterine Artery Embolization / statistics & numerical data*
  • Uterine Neoplasms / diagnostic imaging
  • Uterine Neoplasms / epidemiology*
  • Uterine Neoplasms / therapy*
  • Utilization Review