Social media are playing a bigger and bigger part in our personal lives and what's more they are now infiltrating our professional lives, too. Moving from just 'being on' social media to using social media effectively as a midwife, is a huge challenge that many midwives are facing. To be effective and to really utilise social media to their full potential, midwives need to consider role-modelling, leading, social capital, digital footprint, visibility and continuing professional development. If all of these aspects are considered and midwives take a more considered approach to social media, they can really start to benefit from engaging in these online spaces.