The impact of user- and system-initiated personalization on the user experience at large sports events

Xu Sun; Andrew May; Qingfeng Wang

doi:10.1016/j.apergo.2015.11.001

The impact of user- and system-initiated personalization on the user experience at large sports events

Appl Ergon. 2016 May:54:1-9. doi: 10.1016/j.apergo.2015.11.001. Epub 2015 Dec 9.

Authors

Xu Sun¹, Andrew May², Qingfeng Wang³

Affiliations

¹ Product Design and Manufacture Group, Faculty of Engineering, University of Nottingham China, Ningbo 315100, China. Electronic address: Xu.sun@nottingham.edu.cn.
² Loughborough Design School, Loughborough University, Ashby Road, Loughborough LE11 3TU, UK. Electronic address: a.j.may@lboro.ac.uk.
³ Department of Quantitative and Applied Economics, Nottingham University Business School, University of Nottingham China, Ningbo 315100, China. Electronic address: Qingfeng.wang@nottingham.edu.cn.

PMID: 26851458
DOI: 10.1016/j.apergo.2015.11.001

Abstract

This article describes an experimental study investigating the impact on user experience of two approaches of personalization of content provided on a mobile device, for spectators at large sports events. A lab-based experiment showed that a system-driven approach to personalization was generally preferable, but that there were advantages to retaining some user control over the process. Usability implications for a hybrid approach, and design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems.

Keywords: Large sports event; Personalization; UX; User experience; User studies.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Adolescent
Adult
Female
Healthy Volunteers
Humans
Male
Mobile Applications*
Sports*
United Kingdom
User-Computer Interface*
Young Adult