The attractant-decoy hypothesis predicts that focal plants can defend against herbivory by neighboring with preferred plant species when herbivores make decisions at the plant species scale. The repellent-plant hypothesis assumes that focal plants will gain protection by associating with nonpreferred neighbors when herbivores are selective at the patch scale. However, herbivores usually make foraging decisions at these scales simultaneously. The net outcomes of the focal plant vulnerability could depend on the spatial scale at which the magnitude of selectivity by the herbivores is stronger. We quantified and compared the within- and between-patch overall selectivity index (OSI) of sheep to examine the relationships between associational plant effects and herbivore foraging selectivity. We found that the sheep OSI was stronger at the within- than the between-patch scale, but focal plant vulnerability followed both hypotheses. Focal plants defended herbivory with preferred neighbors when the OSI difference between the two scales was large. Focal plants gained protection with nonpreferred neighbors when the OSI difference was narrowed. Therefore, the difference in selectivity by the herbivores between the relevant scales results in different associational plant defenses. Our study suggests important implications for understanding plant-herbivore interactions and grassland management.