Effects of Consideration of Future Consequences and Temporal Framing on Acceptance of the HPV Vaccine Among Young Adults

Health Commun. 2016 Sep;31(9):1089-96. doi: 10.1080/10410236.2015.1038774. Epub 2016 Jan 22.

Abstract

This study examines how individual difference in consideration of future consequences (CFC) and temporal framing (i.e., present- vs. future-oriented message) interact to influence the persuasive outcomes of a health message promoting human papillomavirus (HPV) vaccination among young adults. Results of an experiment (N = 416) showed a significant interaction effect of CFC and temporal framing on persuasion. The nature of the interaction suggested that individuals with high CFC generally were more persuaded by the present-oriented messages, compared to the future-oriented messages. On the other hand, those with low CFC responded similarly to the present- and future-oriented messages. Implications of the findings for HPV vaccination messaging are discussed.

MeSH terms

  • Attitude to Health
  • Female
  • Health Communication*
  • Humans
  • Intention*
  • Male
  • Papillomavirus Vaccines / administration & dosage*
  • Surveys and Questionnaires
  • Time Factors
  • Vaccination / methods
  • Young Adult

Substances

  • Papillomavirus Vaccines