Put the healthy item first: Order of ingredient listing influences consumer selection

J Health Psychol. 2017 Jun;22(7):853-863. doi: 10.1177/1359105315617328. Epub 2015 Dec 14.

Abstract

This study examined effects of an order form intervention on choice of healthy ingredients among college students ordering submarine sandwiches (subs). Over eight weekly sub-nights, college students submitted 9765 orders. The order form format was manipulated in one condition making the healthier selections more salient. Main outcome measures were selection of ingredients. Multi-level logistic regression, chi square, and analysis of variance were used to examine the effect of experimental conditions on selection of ingredients. The health-salient form increased selection of healthier and decreased selection of unhealthy ingredients. The manipulation increased fiber, decreased sodium, but did not impact calorie/fat levels of the subs served.

Keywords: diet; eating behavior; feeding cues; food; health behavior; health psychology; norms; social cognitions; students.

MeSH terms

  • Adult
  • Choice Behavior*
  • Consumer Behavior*
  • Female
  • Food Preferences*
  • Health Behavior*
  • Humans
  • Male
  • Students*