Two benzothieno[b]-fused BODIPYs, BT-BODIPY and BBT-BODIPY, in which one parent BODIPY core is fused with one and two benzothieno rings, respectively, were synthesized from BODIPYs substituted with 2-(methylsulfinyl)phenyl at the β-position. The first H2SO4-induced cyclization and deborylation afforded benzothieno[b]-fused dipyrrin derivatives, which can easily complex with BF3·OEt2 to form the desired benzothieno[b]-fused BODIPYs. It was revealed that the fusion of the benzothieno ring is more effective at extending conjugation than simple attachment of the 2-(methylthio)phenyl substituent, which presumably results from conformational restriction. Compared with the corresponding unstrained SPh-BODIPY and BSPh-BODIPY, which contain one and two 2-(methylthio)phenyl groups at the β-position, BT-BODIPY and BBT-BODIPY display red shifted absorption, increased absorptivity, and fluorescence efficiency. Furthermore, the ring fusion is also helpful to increase stability of the formed cation in BBT-BODIPY. Thus, BBT-BODIPY exhibits very intriguing properties, such as intense absorption and emission in the red region, very sharp emission spectra, and reversible oxidation and reduction potentials.