A cationic iridium complex with a 2,2'-bibenzimidazole ligand can act as a luminescent sensor for various anions. Strong H-bond supported ion pair bonding with an electron accepting dinitro-benzoate anion switches the luminescence "off". The luminescence of the sensor is switched back "on" when benzoate is replaced by competing H-bonded small anions, therefore leading to an enhanced sensitivity of the sensor system.