Research on embodied cognition suggests the ubiquity of embodiment effects during interaction with the environment. However, construal level theory (CLT) holds that these effects could be moderated by the psychological distance between self and objects and are attenuated by higher-level mental construal. The current research explored the "action-evaluation" embodiment effect in the evaluation of words located at different spatial distances. Results showed that for "short-distance" words, the response model conflicted with this embodiment effect slower reaction time and induced a larger P2 component than the opposite response model. However, evaluation of "long-distance" words was not significantly influenced by the response model. The results are consistent with CLT and suggest that the action-evaluation embodiment effect influences the coding and execution of evaluating actions, but only for stimuli at close psychological distance locations.
Keywords: Construal level theory; ERPs; Embodied cognition; Psychological distance.
© 2015 Society for Psychophysiological Research.