Intensive systems have facilitated the production of animal-based products at relatively low prices. On one hand, these methods have been increasingly considered to be responsible for a dramatic reduction in animal welfare, as indicated by the high prevalence of stereotypies in sows, brittle bones in hens, lameness in broilers and short life span in dairy cattle. As a consequence, large segments of animal welfare-sensitive consumers have been identified. On the other hand, price conscious consumers, if accepting higher prices, are more likely to require explicit justification of returns in quality. Therefore, scientifically validated monitoring systems for assessing the welfare of farm animals have been developed in order to provide a certification system, allow the differentiation of animal-based products through constant and reliable signaling systems, and promote animal welfare friendly farming systems.
Keywords: animal welfare; animal-based products; citizen attitude; consumer behavior.