The factors that govern the reaction rate of Au/Pt bimetallic nanoparticles prepared in microemulsions by a one-pot method are examined in the light of a simulation model. Kinetic analysis proves that the intermicellar exchange has a strong effect on the reaction rates of the metal precursors. Relating to Au, reaction rate is controlled by the intermicellar exchange rate whenever concentration is high enough. With respect to Pt, the combination of a slower reduction rate and the confinement of the reactants inside micelles gives rise to an increase of local Pt salt concentration. Two main consequences must be emphasized: On one hand, Pt reduction may continue independently whether or not a new intermicellar exchange takes place. On the other hand, the accumulation of Pt reactants accelerates the reaction. As the reactant accumulation is larger when the exchange rate is faster, the resulting Pt rate increases. This results in a minor difference in the reduction rate of both metals. This difference is reflected in the metal distribution of the bimetallic nanoparticle, which shows a greater degree of mixture as the intermicellar exchange rate is faster.