Shame-based appeals in a tobacco control public health campaign: potential harms and benefits

Tob Control. 2015 Sep;24(5):419-20. doi: 10.1136/tobaccocontrol-2015-052233.
No abstract available

Keywords: Advertising and Promotion; Cessation; Denormalization.

Publication types

  • Editorial
  • Comment

MeSH terms

  • Advertising / methods*
  • Female
  • Humans
  • Male
  • Shame*
  • Smoking / psychology*
  • Smoking Cessation / psychology*