Shame-based appeals in a tobacco control public health campaign: potential harms and benefits
Tob Control
.
2015 Sep;24(5):419-20.
doi: 10.1136/tobaccocontrol-2015-052233.
Authors
Cati G Brown-Johnson
1
,
Judith J Prochaska
1
Affiliation
1
Department of Medicine, Stanford Prevention Research Center, Stanford University, Stanford, California, USA.
PMID:
26293382
PMCID:
PMC4636189
DOI:
10.1136/tobaccocontrol-2015-052233
No abstract available
Keywords:
Advertising and Promotion; Cessation; Denormalization.
Publication types
Editorial
Comment
MeSH terms
Advertising / methods*
Female
Humans
Male
Shame*
Smoking / psychology*
Smoking Cessation / psychology*
Grants and funding
R01 HL117736/HL/NHLBI NIH HHS/United States
R01 MH083684/MH/NIMH NIH HHS/United States
T32 HL007034/HL/NHLBI NIH HHS/United States