Social media has proven to be a powerful method in which ideas can be formed and shared publicly. Within the global family medicine community, the #1 Word for Family Medicine project has gained widespread popularity with participation in over 30 countries on 5 continents. With over 3000 responses - and counting - this idea has crossed the globe to engage both the general public and medical community at an exponential rate. Further exploration into the use of social media for the benefit of our profession should continue as patients and physicians become increasing connected to the internet.