We experimentally demonstrate a drastic increase in the rate of radiative process of a nanoscale physical system with implementation of the three physical effects: (1) the size effect, (2) plasmon resonance and (3) the optical Tamm state. As an example of a nanoscale physical system, we choose a single nanohole in Au film when the nanohole is embedded in a photonic crystal of a specific type that maintains an optical Tamm state and as a radiative process - a nonlinear photoluminescence. The efficiency of the nonlinear photoluminescence is increased by more than 10(7) times in compare to a bulk material.