This study analysed the perceptions of dental clinical attire among patients, dentists and dental students at the Dental Hospital, Tokyo Medical and Dental University using factor analysis to investigate what kinds of factors would underlie the perceptions and would guide evaluation of wearing items of dentist. The subjects comprised 146 patients, 97 dentists, and 81 students of the Dental Hospital. Using a five-point Likert scale, the subjects were asked to score their preferences for 35 items that might be worn by a dentist in the clinic. These scores were analysed using factor analysis and seven factors were extracted. The factors were classified into three categories; the first was a traditional factor representing the public self of dentists, next was casual factors representing the private self of individual dentists, and the other was practical factors. Using MANOVA and univariate ANOVA, differences in perceptions among the subjects were found for factors of casual items while that for traditional items not (P<0.05). Thus, clinical attire would be evaluated from the viewpoint of interplay between public self and private self of the clinician as well as practical aspects. The variation in perceptions would be influenced by wearers' gender and observers' age.