Four rumen-fistulated Thai native swamp buffaloes were randomly assigned according to a 2 × 2 factorial arrangement in a 4 × 4 Latin square design to assess the effect of protein (CP) level and urea (U) source in concentrate diet on feed utilization and rumen ecology. The treatments were as follows: concentrate containing CP at 120 g/kg (soybean meal, SBM) (T1), 160 g/kg (SBM) (T2), 120 g/kg (U) (T3), and 160 g/kg (U) (T4), respectively. All buffaloes were fed concentrate at 10 g/kg of body weight, and rice straw was offered ad libitum. Feed intake and digestibilities of CP, neutral detergent fiber, and acid detergent fiber increased (P < 0.05) in treatments with higher level of CP especially with U source (P < 0.05). In contrast, CP level and source in concentrate did not affect on ruminal pH and temperature (P > 0.05), while concentration of ruminal ammonia (N), blood urea (U), volatile fatty acids profile, microorganism populations, and variable bacterial growth increased in buffaloes consumed concentrate containing CP at 160 g/kg (T2 and T4; P < 0.05). Fecal and urinary N excretions decreased in buffaloes consumed concentrate containing higher CP level especially with U source while purine derivatives increased which resulted in a higher N balance as compared to lower CP level and SBM source treatments (P < 0.05). In summary, higher CP level in concentrate improved feed intake, nutrient digestibility, purine derivatives, and rumen ecology, and U had shown better result than SBM. Concentrate mixtures containing 16 g/kg CP with U 40 g/kg could improved nutrients utilization with no adverse effects for swamp buffaloes fed on rice straw.