Social scientists characterize social life as a hierarchy of environments, from the micro level of an individual's knowledge and perceptions to the macro level of large-scale social networks. In accordance with this typology, individuals are typically thought to reside in micro- and macro-level structures, composed of multifaceted relations (e.g., acquaintanceship, friendship, and kinship). This article analyzes the effects of social structure on micro outcomes through the case of regional identification. Self identification occurs in many different domains, one of which is regional; i.e., the identification of oneself with a locationally-associated group (e.g., a "New Yorker" or "Parisian"). Here, regional self-identification is posited to result from an influence process based on the location of an individual's alters (e.g., friends, kin or coworkers), such that one tends to identify with regions in which many of his or her alters reside. The structure of this paper is laid out as follows: initially, we begin with a discussion of the relevant social science literature for both social networks and identification. This discussion is followed with one about competing mechanisms for regional identification that are motivated first from the social network literature, and second by the social psychological and cognitive literature of decision making and heuristics. Next, the paper covers the data and methods employed to test the proposed mechanisms. Finally, the paper concludes with a discussion of its findings and further implications for the larger social science literature.