Emergence, evolution and scaling of online social networks

PLoS One. 2014 Nov 7;9(11):e111013. doi: 10.1371/journal.pone.0111013. eCollection 2014.

Abstract

Online social networks have become increasingly ubiquitous and understanding their structural, dynamical, and scaling properties not only is of fundamental interest but also has a broad range of applications. Such networks can be extremely dynamic, generated almost instantaneously by, for example, breaking-news items. We investigate a common class of online social networks, the user-user retweeting networks, by analyzing the empirical data collected from Sina Weibo (a massive twitter-like microblogging social network in China) with respect to the topic of the 2011 Japan earthquake. We uncover a number of algebraic scaling relations governing the growth and structure of the network and develop a probabilistic model that captures the basic dynamical features of the system. The model is capable of reproducing all the empirical results. Our analysis not only reveals the basic mechanisms underlying the dynamics of the retweeting networks, but also provides general insights into the control of information spreading on such networks.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Internet*
  • Models, Theoretical
  • Social Behavior
  • Social Networking*
  • Time Factors

Grants and funding

This work was partially supported by AFOSR under Grant No. FA9550-10-1-0083, NSF under Grant No. CDI-1026710, NSF of China under Grants Nos. 61473060 and 11275003, and NBRPC under Grant No. 2010CB731403. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.