Compassion fade: affect and charity are greatest for a single child in need

PLoS One. 2014 Jun 18;9(6):e100115. doi: 10.1371/journal.pone.0100115. eCollection 2014.

Abstract

Charitable giving in 2013 exceeded $300 billion, but why do we respond to some life-saving causes while ignoring others? In our first two studies, we demonstrated that valuation of lives is associated with affective feelings (self-reported and psychophysiological) and that a decline in compassion may begin with the second endangered life. In Study 3, this fading of compassion was reversed by describing multiple lives in a more unitary fashion. Study 4 extended our findings to loss-frame scenarios. Our capacity to feel sympathy for people in need appears limited, and this form of compassion fatigue can lead to apathy and inaction, consistent with what is seen repeatedly in response to many large-scale human and environmental catastrophes.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Adult
  • Altruism*
  • Charities / trends*
  • Child
  • Empathy*
  • Female
  • Gift Giving
  • Humans
  • Male
  • Psychological Tests

Grants and funding

This material is based upon work supported by the Hewlett Foundation (http://www.hewlett.org/), and by the National Science Foundation (http://www.nsf.gov/) under Grants No. SES-0649509,1227729, and 1024808. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.