By means of the method of the 2,4-dinitrophenylhydrazine the total ascorbic acid content in lima, lemon, tangerine and grapefruit juices, fresh and kept at four temperatures and different times, was determined. It was confirmed that in all the cases, the aerobic degradation of ascorbic acid follows a kinetic first order and that the values of the reaction rate are different between species and even between varieties of lemon and tangerine. The values of the equation terms are reported, and examples of application given. Within a range from 20 degrees to 92 degrees C, the effect of temperature on the velocity of the ascorbic acid degradation is described satisfactorily following the Arrhenius equation, in accordance with which, the corresponding values of activation energy are calculated to compare them with other published values. With the simple application of the method, in two steps, and considering that the L-ascorbic acid and the L-dehydroascorbic acid are predominant, the results can be used to calculate the vitamin C losses in citric fruit juices, indicated when they are processed by traditional thermal treatments.