Chinese tobacco companies' social media marketing strategies

Tob Control. 2015 Jul;24(4):408-9. doi: 10.1136/tobaccocontrol-2014-051714. Epub 2014 Jun 4.

Authors

Fan Wang¹, Pinpin Zheng¹, Becky Freeman², Simon Chapman²

Affiliations

¹ School of Public Health, Fudan University, Shanghai, People's Republic of China.
² School of Public Health, University of Sydney, Sydney, Australia.

PMID: 24898124
DOI: 10.1136/tobaccocontrol-2014-051714

No abstract available

Keywords: Advertising and Promotion; Media; Tobacco industry.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

China
Humans
Marketing / methods*
Social Media*
Tobacco Industry / methods*