When pulling a particle in a driven granular fluid with constant force Fex, the probe particle approaches a steady-state average velocity v. This velocity and the corresponding friction coefficient of the probe ζ=Fex/v are obtained within a schematic model of mode-coupling theory and compared to results from event-driven simulations. For small and moderate drag forces, the model describes the simulation results successfully for both the linear as well as the nonlinear region: The linear response regime (constant friction) for small drag forces is followed by shear thinning (decreasing friction) for moderate forces. For large forces, the model demonstrates a subsequent increasing friction in qualitative agreement with the data. The square-root increase of the friction with force found in [Fiege et al., Granul. Matter 14, 247 (2012)] is explained by a simple kinetic theory.