The experimental manipulation of mortality salience (MS) represents one of the most widely used methodological procedures in social psychology, having been employed by terror management researchers in hundreds of studies over the last 20 years. One of the more provocative conclusions regarding this task is that it does not produce any reliable changes in self-reported affect, a view that we refer to as the affect-free claim. After reviewing 336 published studies that used the standard version of the MS task, we suggest that the evidence on which this claim is based may be less definitive than is commonly supposed. Moreover, we propose that the MS manipulation can, in fact, produce significant and meaningful changes in affect once one employs the appropriate measures and experimental design. In support of this position, we report 4 experiments, each of which demonstrates reliable activation of negative affect, especially with respect to fear-/terror-related sentiments. We discuss the implications of our findings for terror management theory as well as for research and theory on the measurement of mood and emotion.