The superfamily Scarabaeoidea comprises a large and diverse monophyletic group. Members share ancestral characteristics, but often exhibit considerable differences in their ecology, physiology, or mating strategies. A large number of species are regarded as pests of crop or amenity plants, while others are beneficial to humans and even may be extremely rare as a result of anthropogenic activities. A significant number of chemical ecology-based studies have been conducted with the Scarabaeoidea in order to characterize semiochemicals influencing their behavior, such as pheromones and plant-derived allelochemicals. These may be used either to control or preserve populations of the beetles, depending upon pest or beneficial status. This paper is a review of the role and identity of the semiochemicals of the Scarabaeoidea, with comments on possible future research and applied opportunities in the field of chemical ecology.