We report detailed investigations of the photoluminescence (PL) generated from an individual gold nanoflower, a highly branched plasmonic nanoparticle. Compared to nanostructures with simple shapes, such as spheres, nanorods, and bipyramids, nanoflowers exhibit more distinct features, i.e., the PL spectra and far-field emission patterns are strongly dependent on the wavelength and polarization of the excitation light. The experimental results are qualitatively explained using theoretical calculations. In addition, the intrinsic PL signal is highly dominated by localized surface plasmon resonances. The crucial role of plasmonic coupling in complex nanostructures during the plasmon-enhanced PL process is highlighted. The findings contribute to a deeper understanding of the PL properties of metallic nanoparticles. This study will be beneficial for several potential applications, including optical imaging and sensing in the fields of materials science and biology.