The Bidimensional Impression Management Index (BIMI): measuring agentic and communal forms of impression management

J Pers Assess. 2014;96(5):523-31. doi: 10.1080/00223891.2013.862252.

Abstract

Measures of impression management have yet to incorporate two-factor models of person perception. The 2 primary factors are often labeled agency and communion. In Study 1, we assembled a new measure of impression management—the Bidimensional Impression Management Index (BIMI): It comprises 2 subscales designed specifically to tap agentic and communal content. Both subscales showed adequate alpha reliabilities under both honest and faking conditions. In Study 2, the BIMI was cross-validated in a new sample: The subscales remained relatively independent, and their reliabilities remained solid. A coherent pattern of personality correlates also supported the validities of both subscales. In Study 3, the differential sensitivity of the 2 subscales was demonstrated by manipulating the job type in simulated job applications. Implications and applications of the BIMI are discussed.

Publication types

  • Randomized Controlled Trial

MeSH terms

  • Adolescent
  • Adult
  • Humans
  • Interpersonal Relations*
  • Male
  • Personality*
  • Self Concept*
  • Social Behavior*
  • Social Perception*
  • Surveys and Questionnaires
  • Young Adult