Looking like a leader-facial shape predicts perceived height and leadership ability

PLoS One. 2013 Dec 4;8(12):e80957. doi: 10.1371/journal.pone.0080957. eCollection 2013.

Abstract

Judgments of leadership ability from face images predict the outcomes of actual political elections and are correlated with leadership success in the corporate world. The specific facial cues that people use to judge leadership remain unclear, however. Physical height is also associated with political and organizational success, raising the possibility that facial cues of height contribute to leadership perceptions. Consequently, we assessed whether cues to height exist in the face and, if so, whether they are associated with perception of leadership ability. We found that facial cues to perceived height had a strong relationship with perceived leadership ability. Furthermore, when allowed to manually manipulate faces, participants increased facial cues associated with perceived height in order to maximize leadership perception. A morphometric analysis of face shape revealed that structural facial masculinity was not responsible for the relationship between perceived height and perceived leadership ability. Given the prominence of facial appearance in making social judgments, facial cues to perceived height may have a significant influence on leadership selection.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Cues
  • Face
  • Facial Expression*
  • Female
  • Humans
  • Judgment
  • Leadership*
  • Male
  • Masculinity
  • Size Perception*
  • Social Perception*

Grants and funding

The study was funded in part by a grant given by the Kirkman Bequest for Psychology at the University of St Andrews (a grant for Ph.D. students to conduct research in their field). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.