We propose a method to steer the outcome of reactive atom-diatom scattering, using rotational wavepackets excited by strong non-resonant laser pulses. Full close-coupled quantum mechanical scattering calculations of the D+H2 and F+H2 reactions are presented, where the H2 molecule exists as a coherent superposition of rotational states. The nuclear spin selective control over the molecular bond axis alignment afforded by the creation of rotational wavepackets is applied to reactive scattering systems, enabling a nuclear spin selective influence to be exerted over the reactive dynamics. The extension of the conventional eigenstate-to-eigenstate scattering problem to the case in which the initial state is composed of a coherent superposition of rotational states is detailed, and a selection of example calculations are discussed, along with their mechanistic implications. The feasibility of the corresponding experiments is considered, and a suitable simple two pulse laser scheme is shown to strongly differentiate the reactivities of o-H2 and p-H2.